올해 소셜 미디어 마케팅 기술을 한 단계 업그레이드하고 싶으신가요? 최고의 소셜 미디어 마케팅 도서 30권 이상이 도움이 될 것입니다!
이 책들은 온라인에서 성공하기 위한 최신 전략과 팁을 제공하기 위해 신중하게 선택되었습니다. 더 많은 좋아요, 클릭 또는 판매를 원하든, 이 책들은 바로 사용할 수 있는 실용적인 조언을 제공합니다.
게다가, 이 책들 중 다수는 여러분이 배운 것을 여러분의 마케팅 노력에 직접 적용할 수 있도록 하는 실용적인 연습, 사례 연구 및 다운로드 가능한 리소스와 함께 제공됩니다.
매력적인 카피를 만들든, 눈길을 끄는 비주얼을 디자인하든, 다양한 소셜 미디어 관리 도구를 사용하든, 데이터를 분석하여 정보에 입각한 결정을 내리든, 이 책들은 여러분이 성공하는 데 필요한 도구와 지식을 제공합니다.
귀중한 지식의 세계로 뛰어들어 2024년 성공의 비결을 발견해 보겠습니다.
Exploring Social Media Marketing Books
Books on social media marketing offer a wealth of knowledge, insights, and practical strategies that can help you navigate the complexities of social media platforms and effectively engage with your target audience.
Fundamentals of Social Media Marketing
Start with books that cover the basics ofsocial media marketing, including creating a social media strategy, understanding different platforms, and developing compelling content.
Platform-Specific Strategies
Dive deeper into specific platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Explore books about social media marketing that offer insights into optimizing your profiles, running effective ad campaigns, and utilizing platform-specific features to maximize engagement and reach.
Content Creation and Storytelling
Explore books on social media marketing that focus on content creation, storytelling techniques, and visual marketing. Learn how to craft compelling copy, design eye-catching visuals, and tell stories that resonate with your audience.
Influencer Marketing and Collaboration
Discover the best books on social media marketing that delve into influencer marketing, partnerships, and collaboration strategies. Understand how to identify the right influencers for your brand, build meaningful relationships, and create successful collaborations that drive results.
Analytics and Measurement
Gain a deeper understanding of social media analytics, metrics, and measurement tools. Learn how to track and analyze key performance indicators (KPIs), measure ROI, and use data-driven insights to optimize your campaigns.
Advanced Strategies and Trends
Stay updated with the latest trends, innovations, and advanced strategies in social media marketing. Explore books that cover topics like chatbots, artificial intelligence, live streaming, voice search, and emerging technologies shaping the future of digital marketing.
Ethics and Responsible Marketing
Consider the best books on social media marketing that discuss ethical considerations, privacy issues, and responsible marketing practices in the digital age.
Case Studies and Success Stories
Look for books about social media marketing that feature case studies, success stories, and real-world examples of effective campaigns.
Here’s a list of some of the best social media marketing books for 2024 that cover a wide range of topics and expertise levels:
Social Media Books for Beginners
Digital Marketing for Dummies by Ryan Deiss & Russ HenneberryDigital Marketing for Dummies by Ryan Deiss & Russ Henneberry“Digital Marketing for Dummies” is a comprehensive guide designed to demystify the complexities of digital marketing for beginners. Covering a wide range of topics, the book explores essential concepts, such assearch engine optimization(SEO), social media marketing, content creation, email marketing, paid advertising, analytics, and more.
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
This book is a must-read for anyone involved in content creation, whether for websites, blogs, social media, or marketing campaigns. The book, written by Ann Handley, a veteran content marketer, offers practical advice, actionable tips, and creative strategies to help writers produce high-quality, engaging content that resonates with audiences.
Social Media ROI by Olivier Blanchard
Social Media ROI by Olivier Blanchard
The book covers essential concepts, such as setting measurable objectives, tracking key performance indicators(KPIs),analyzing data, calculating ROI, and integrating social media into overall business strategy. Blanchard emphasizes the importance of aligning social media activities with business goals, demonstrating tangible results, and continuously improving social media strategies based on insights and data.
Tribes: We Need You to Lead Us by Seth GodinTribes: We Need You to Lead Us by Seth Godin“Tribes: We Need You to Lead Us” is a thought-provoking book exploring leadership in the digital age. Godin argues that in today’s interconnected world, traditional leadership structures are being replaced by tribes—groups of like-minded individuals united by shared interests, values, or goals.
Epic Content Marketing by Joe PulizziEpic Content Marketing by Joe Pulizzi“Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less” is a definitive guide for marketers aiming to create content that truly resonates with their audience. Authored by Joe Pulizzi, a leading figure in content marketing, this book emphasizes the importance of quality over quantity in content creation.
Made to Stick by Chip Heath & Dan HeathMade to Stick by Chip Heath & Dan Heath“Made to Stick: Why Some Ideas Survive, and Others Die,” by Chip Heath and Dan Heath, is a captivating exploration of the psychology of ideas and what makes them memorable and impactful. The book introduces the SUCCES framework, which outlines six key principles that help ideas stick in people’s minds.
Hooked by Nir EyalHooked by Nir EyalHooked: How to Build Habit-Forming Products by Nir Eyal is a captivating exploration into the psychology behind building products and experiences that create user habits. Eyal introduces the Hook Model, a framework that outlines the steps of triggering, action, variable reward, and investment, which are essential for creating habit-forming products.
They Ask, You Answer by Marcus SheridanThey Ask, You Answer by Marcus SheridanThis book provides a cutting-edge online strategy for your business growth. You’ll learn to ditch tired methods like TV, radio, and print and optimize your budget for a digital-centric approach. Marketing maverick Marcus Sheridan, who resurrected his company through online interaction, shares a universally applicable formula that can be adapted to any industry. In this book, you’ll discover the secret weapon: providing insightful answers to your customers’ burning questions. This approach fuels sales and forges lasting relationships with your audience – online, where they’re actively engaged.
Youtility by Jay BaerYoutility by Jay Baer“Youtility” by Jay Baer is a groundbreaking book that redefines the approach to marketing by emphasizing the concept of providing value and utility to customers. Baer argues that businesses can stand out by focusing on helping rather than selling in a world saturated with advertising and promotions.
Start at the End by Matt WallaertStart at the End by Matt WallaertThis book flips the script. It argues that true success lies in behavior change. By focusing on desired outcomes, companies can understand what motivates people and build products that bridge the gap. The book helps you craft a roadmap for crafting meaningful products. It provides insights into human decision-making. Ultimately, it offers a powerful process for driving positive change within your organization. This book equips you to create products that engage and empower people to live happier, healthier lives.
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin YoskovitzLean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz“Lean Analytics: Use Data to Build a Better Startup Faster” is a practical guide that introduces the concept of lean analytics and its application in startup development. Authored by Alistair Croll and Benjamin Yoskovitz, this book provides a framework for startups to utilize data-driven insights effectively.
Ogilvy on Advertising by David OgilvyOgilvy on Advertising by David Ogilvy“Ogilvy on Advertising” is a timeless classic written by David Ogilvy, a legendary figure in the advertising industry. In this book, Ogilvy shares his wealth of knowledge and experience gained over decades of successful advertising campaigns.
The Social Media Bible by Lon SafkoThe Social Media Bible by Lon Safko“The Social Media Bible: Tactics, Tools, and Strategies for Business Success” is a comprehensive guide to navigating the ever-evolving landscape of social media marketing. Authored by Lon Safko, this book serves as a complete resource for businesses looking to harness the power of social media platforms. It covers a wide range of topics including social media strategy development, content creation, community building, advertising, analytics, and more.
The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand FishkinThe Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin“The Art of SEO” is a comprehensive guide to search engine optimization (SEO) written by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin. This book covers everything from the basics of SEO to advanced strategies for improving search engine rankings and driving organic traffic. It delves into keyword research, on-page optimization, technical SEO, link building, content optimization, and SEO for mobile and local searches.
Faster, Smarter, Louder by Aaron Agius and Gián ClanceyFaster, Smarter, Louder by Aaron Agius and Gián Clancey“Faster, Smarter, Louder” is a book by Aaron Agius and Gián Clancey that delves into the strategies and tactics necessary to succeed in digital marketing. The book emphasizes the importance of being agile, innovative, and impactful in today’s fast-paced digital landscape. It covers various topics, including content marketing, SEO, social media marketing, paid advertising, analytics, and conversion optimization.
Contagious: Why Things Catch On by Jonah BergerContagious: Why Things Catch On by Jonah BergerThis book explores why certain things catch on, like rumors or viral videos. Marketing professor Jonah Berger argues that marketers should forget ads as people listen to friends more. He studied what makes things spread through social influence, from products to names. “Contagious” reveals the science behind word-of-mouth and how to design messages people will share.
Hug Your Haters by Jay BaerHug Your Haters by Jay Baer“Hug Your Haters: How to Embrace Complaints and Keep Your Customers” is a book by Jay Baer that addresses the importance of customer service in the digital age. Baer argues that customer complaints and feedback should be embraced rather than avoided, as they provide valuable insights and improvement opportunities.
Groundswell by Scott A. MartinGroundswell by Scott A. Martin“Groundswell” is a book by Scott Martin that explores the transformative impact of social technologies on businesses and society. The authors introduce the concept of the “groundswell,” which refers to the social trend of people using online tools and platforms to connect, collaborate, and share information. The book provides insights into understanding the groundswell phenomenon, tapping into online communities, and using social technologies to achieve business goals.
Likeable Social Media by Dave KerpenLikeable Social Media by Dave Kerpen“Likeable Social Media” is a book by Dave Kerpen that focuses on creating engaging and authentic social media experiences for businesses. Kerpen emphasizes the importance of building relationships with customers through social media platforms and shares actionable strategies for increasing brand likeability and loyalty. The book covers storytelling, content creation, community management, customer engagement, and reputation management.
Influence by Robert B. CialdiniInfluence by Robert B. Cialdini“Influence: The Psychology of Persuasion” by Robert B. Cialdini is a captivating exploration of the universal principles that influence human behavior and decision-making. Cialdini distills these principles into six key factors: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.
Everyone Is An Influencer by Kelly KeenanEveryone Is An Influencer by Kelly Keenan“Everyone Is an Influencer” is another book by Kelly Keenan that challenges the traditional notion of influencers and highlights the power of everyday individuals in driving brand awareness and advocacy. Keenan argues that every person has the potential to influence others, whether through word-of-mouth recommendations, social media posts, or online reviews.
Social Media Books for Channels
YouTube Secrets by Sean Cannel & Benji TravisYouTube Secrets by Sean Cannel & Benji Travis“YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer” by Sean Cannell is a comprehensive resource for individuals and businesses looking to utilize YouTube for marketing and monetization. The book covers various aspects of YouTube marketing, including content creation strategies, audience growth techniques, video optimization, channel management, and monetization methods such as ads, sponsorships, and affiliate marketing.
Twitter Marketing by Hollis ThomasesTwitter Marketing by Hollis Thomases“Twitter Marketing” by Hollis Thomases is a comprehensive guide that delves into the strategies and tactics for effectively utilizing Twitter as a marketing tool. The book covers a wide range of topics, including creating a compelling Twitter profile, crafting engaging tweets, using hashtags effectively, building a loyal following, engaging with influencers, running Twitter ads, and measuring success with analytics.
Instagram Secrets by Jeremy McGilveryInstagram Secrets by Jeremy McGilvery“Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits” by Jeremy McGilvrey is a comprehensive guide that dives into the strategies and techniques for successful Instagram marketing.
Pinterest Power by Jason Miles and Karen LaceyPinterest Power by Jason Miles and Karen Lacey“Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network” by Jason Miles and Karen Lacey is a comprehensive guide to leveraging Pinterest for business growth.
Facebook Marketing All-in-One For Dummies by Andrea Vahl, John Haydon, & Jan ZimmermanFacebook Marketing All-in-One For Dummies by Andrea Vahl, John Haydon, & Jan Zimmerman“Facebook Marketing All-in-One For Dummies” by Andrea Vahl, John Haydon, and Jan Zimmerman is a comprehensive guide that covers all aspects of Facebook marketing.
LinkedIn Unlocked by Melonie DodaroLinkedIn Unlocked by Melonie Dodaro“LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling” by Melonie Dodaro is a comprehensive guide that focuses on leveraging LinkedIn for social selling and business growth.
Social Media Books for Success in 2025
The Lean Startup by Eric RiesThe Lean Startup by Eric Ries“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries is a foundational book for entrepreneurs looking to build successful and sustainable businesses
Social Media Made Me Rich by Mathew LoopThe Lean Startup by Eric RiesThis is one of the best books for social media marketing, covering various aspects of social media marketing, including building a strong personal brand, creating compelling content, growing a loyal following, leveraging social media advertising, and monetizing social media platforms.
One Million Followers” by Brendan KaneOne Million Followers” by Brendan Kane“One Million Followers” by Brendan Kane is a book that provides insights and strategies on how to build a massive social media following. Kane shares his experiences and techniques for gaining followers across various social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
10X Marketing Formula by Garrett Moon10X Marketing Formula by Garrett MoonThis book offers a powerful idea: by following a specific method, you can achieve ten times the impact of your efforts. The author, Garrett Moon, used this formula to elevate his startup’s success. “10x Marketing Formula” further reveals strategies to find smart shortcuts that deliver faster, better results. By reading this book, you’ll discover strategies to work more efficiently. The book helps you identify what works for your specific business, clients, and industry. It also elaborates on ways to create unique content that stands out from the competition.
The extensive list of 30+ best social media marketing books for 2024 encompasses a diverse range of insights, strategies, and tactics to empower marketers, entrepreneurs, and businesses in navigating the dynamic landscape of social media. These are some of the best books for social media marketing, as they cover essential topics like content creation, audience engagement, influencer marketing, data analytics, and ROI measurement, providing valuable guidance for optimizing social media strategies and achieving tangible results.
Frequently Asked Questions
1. 소셜 미디어 마케팅의 왕은 누구인가?
2024년 소셜 미디어 마케팅의 왕은 페이스북입니다.
2. 소셜 미디어의 5가지 장점은 무엇인가?
소셜 미디어의 장점은 글로벌 도달 범위, 타겟팅 광고, 참여도, 분석을 통한 인사이트, 비용 효율성 등 다양합니다.
3. 소셜 미디어 언어란 무엇인가?
소셜 미디어 언어에는 간결하고 창의적인 커뮤니케이션을 위한 해시태그, 이모티콘, 약어, 비공식적인 표현이 포함됩니다.
4. 소셜 미디어 마케팅의 미래는 있는가?
소셜 미디어 마케팅의 미래는 기술, 개인화, 이커머스 통합, 몰입형 콘텐츠 경험의 발전과 함께 장밋빛 전망을 가지고 있습니다.
5. 상위 3개 소셜 미디어는 무엇인가?
상위 3대 소셜 미디어 플랫폼은 Facebook, Instagram, YouTube이며, 각각 비즈니스와 사용자에게 고유한 기능과 기회를 제공합니다.
