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'스타트업은 어떻게 시작하는가' 강의를 시청하기 전에 읽으면 좋을 추천글을 링크로 연결한다. 본 글의 출처와 영상 시청은 링크를 참고한다.
Recommended Readings, to be read before watching the lecture:
- 9/23/14, Lecture 1, Sam Altman and Dustin Moskovitz - Ideas and Products; Why to Start a Startup
- #1: Advice for Ambitious 19 year olds by Sam Altman
- #2: Good and Bad Reasons to Become an Entrepreneur by Dustin Moskovitz
- 9/25/14, Lecture 2, Sam Altman - Teams and Execution
- #3: Stupid Apps and Changing the World by Sam Altman
- #4: Do things that Don’t Scale by Paul Graham
- 9/30/14, Lecture 3, Paul Graham - Before the Startup
- #5: How to Get Startup Ideas by Paul Graham
- #6: [video] Excerpt from Steve Jobs’s 1995 interview with Computerworld’s Oral History Project - watch from 1:10:53 onwards
- 10/2/14, Lecture 4, Adora Cheung - Building Product, Talking to Users, and Growing
- #7: From Failure to $37M in Funding with Adora Chueng
- #8: Why Startups Need to Focus on Sales, Not Marketing by Jessica Livingston
- 10/7/14, Lecture 5, Peter Thiel - Business Strategy and Monopoly Theory
- #9: Chapter 3-5 of Zero to One by Peter Thiel
- 10/9/14, Lecture 6, Alex Schultz - Growth
- #10: [video] How we put Facebook on the path to 1 billion users - Chamath Palihapitiya; (user-provided transcript)
- #11: Does Slow Growth Equal Slow Death? by Joel Spolsky
- #12: A Recipe for Growth - Adding Layers to the Cake by Jeff Jordan
- #13:Mark Zuckerberg on Facebook’s Early Days by Mike Isaac
- #14: The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering by Liz Gannes
- #15: [video] Growth Accounting & Triangle Heatmap Explanation by Danny Ferante
- #16: Startup = Growth by Paul Graham
- #17: Chasing Facebook's Next Billion Users by Douglas MacMillan
- #18: [video] Ready to Grow Breakout Session at f8
- 10/14/14, Lecture 7, Kevin Hale - How to Build Products Users Love
- #19: Your App Makes Me Fat by Kathy Sierra
- #20: What Makes a Design Intuitive by Jared Spool
- #21: [video] Creative mornings with Ben Chestnut; (user-provided transcript)
- #22: What Makes Marriages Work by John Gottman, Nan Silver
- Bonus Material
- BJ Fogg’s Behavior Model
- Customer Intimacy and Other Value Disciplines, Harvard Business Review
- The Sanctity of Marriage, This American Life
- Creating Passionate Users
- 10/16/14, Lecture 8, Walker Williams, Justin Kan, Stanley Tang - Doing Things that Don't Scale, PR, How to Get Started
- #23: The Press is a Tool by Alexia Tsotsis
- 10/21/14, Lecture 9, Marc Andreessen, Ron Conway, Parker Conrad - How to Raise Money
- #24: Why Software is Eating the World by Marc Andreessen
- #25: How to Convince Investors by Paul Graham
- #26: How to Raise Money by Paul Graham
- #27: Linkedin’s Series B Pitch to Greylock by Reid Hoffman
- Ron Conway's Recommended Reading List
- 10/23/14, Lecture 10, Alfred Lin and Brian Chesky - Hiring and Culture, Part I
- #28: The Happiness Culture: Zappos isn’t a Company -- it’s a Mission, Fast Company
- #29: Don’t Fuck Up the Culture by Brian Chesky
- 10/28/14, Lecture 11, Patrick Collison, John Collison, Ben Silbermann - Hiring and Culture, Part II
- #30: What’s It Like to Work for Stripe by Alex Maccaw
- #31: How to Hire by Sam Altman
- 10/30/14, Lecture 12, Aaron Levie - Building for the Enterprise
- #32: The Continuous Productivity of Aaron Levie, MIT Technology Review
- #33: Robert Cialdini’s six principles of influence
- #34: Marc Andreessen on the Future of Enterprise by Alexia Tsotsis
- 11/4/14, Lecture 13, Reid Hoffman - How to Be a Great Founder
- #35: The Information Age to the Networked Age: Are you Network Literate? by Reid Hoffman
- #36: The Alliance: A Visual Summary by Reid Hoffman
- #37: What I Wish I Knew Before Pitching LinkedIn to VCs by Reid Hoffman
- #38: If, Why, and How Founders Should Hire a “Professional” CEO by Reid Hoffman
- #39: The 18 Mistakes That Kill Startups by Paul Graham
- 11/6/14, Lecture 14, Keith Rabois - How to Operate
- #40: Bill Walsh, The Score Takes Care of Itself, pp. 2-31, 137-146, 202-203
- #41: Andy Grove, High Output Management, Chapters 3 (optional), 4, 9, 11, 13, 14
- 11/11/14, Lecture 15, Ben Horowitz - How to Manage
- #42: Making Yourself a CEO by Ben Horowitz
- #43: A Good Place to Work by Ben Horowitz
- #44: How to Minimize Politics in Your Company by Ben Horowitz
- 11/18/14, Lecture 17, Hosain Rahman - How to Design Hardware Products
- 11/20/14, Lecture 18, Carolynn Levy, Kirsty Nathoo - Legal and Accounting Basics for Startups
- #46: How to Work with Lawyers at a Startup by Mark Suster
- #47: Startup Company Lawyer by Yokum Taku
- 12/2/14, Lecture 19, Tyler Bosmeny, Michael Seibel, Dalton Caldwell, Qasar Younis - Sales and Marketing, How to Pitch, Investor Meeting Roleplaying
- #48: SaaStr – From-the-trenches sales advice by Jason Lemkin, founder of EchoSign
- #49: How I Raised Myself From Failure to Success In Selling by Frank Bettger (1949)
- #50: Five ways to build a $100 million business by Cristoph Janz
- #51: Pitching Hacks! How to pitch startups to investors by Venture Hacks
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